Local Kids On Their Way to MoneyIsland

Exciting online world from Southern Bank teaches tweens financial literacy.

Poplar Bluff, MO (May 6, 2011) – Southern Bank announces the availability of MoneyIsland, an educational and entertaining online world that helps tweens ages eight to 14 in three key financial areas: Saving & Spending, Earning & Investing and Using Credit Wisely. Kids go on adventurous quests to exotic destinations, while becoming financial gurus along the way. Meanwhile, parents and teachers have access to an administrator tool where they can track progress and assist in the learning experience.

Financial literacy is at an all-time low in the United States, which means many children are not receiving the knowledge and skills needed for a successful future. Fortunately, the general public is becoming more aware of the problem. In fact, research shows that 91 percent of parents are interested in providing a better financial education for their kids.1 But they need a solution that imparts the right lessons in a way they are not always able to provide. That’s where Southern Bank helps with MoneyIsland.

“As an active member of our community, a big part of our responsibility is helping at the local level, and educating kids about money-management is a great way to make an impact,” says Christy Frazier, Marketing Director at Southern Bank. “Offering MoneyIsland helps parents and teachers address an important challenge for the children of our community and instill lifelong financial literacy lessons.”

MoneyIsland is a virtual world for kids that not only makes learning fun, but also tracks and encourages the development of their financial literacy. As they journey to fantastic destinations like the Eiffel Tower and Atlantis, they learn real-life principles of monetary responsibility. For added encouragement, rewards are built into the game and include $10 Wal-Mart gift cards, MoneyIsland t-shirts, and even ice cream parties to help youngsters stay motivated.

The MoneyIsland curriculum has already been successfully piloted by public schools in Iowa and Texas. There are lesson plans for every level of the learning experience, along with ongoing educational resources for teachers and parents. Created by master teachers to align with national standards, these lesson plans employ a hands-on approach that works in tandem with the online experience. In fact, the lesson plans are aligned with the national standards published by the Jump$tart Coaltion for Personal Financial Literacy.

“We are tremendously excited to have the ability to share MoneyIsland with the heartland of America,” says Frazier. “We are fortunate to be able to make a difference in the financial education of our youth.”

For more information regarding MoneyIsland, please contact your local Southern Bank or visit our website at www.bankwithsouthern.com.

1. Center for Media Research, American Express survey, 2010.